Having been exposed to his father’s business activities, and after graduating from Fundação Armando Alvares Penteado (FAAP) University in São Paulo, Jose Auriemo Nieto came into the business world in 1993 with a knowledgeable right hand to continue the enterprise his father was leading. He immediately started the group’s services department by creating the parking lot management company Parkbem. He is presently the chairman of the JHSF Participações SA, the company created by his father, and has successfully led its activities toward the creation of office buildings, hotels and private developments.
Jose Auriemo Nieto contributed to enhance the achievements in the real estate endeavors for JHSF Participações SA. by moving with a clever touch into the field of retail, signing exclusive partnership agreements with Hermès, Pucci and Jimmy Choo. He moved forward to open luxury brands first retail outlets in the JHSF-owned Cidade Jardim shopping complex and launched the Valentino and Red Valentino stores in Brazil by making a tight bond and creating a partnership with Valentino.
At this point Jose Auriemo Nieto has created a name of high respect for himself and his company in Brazil. Name which is transcending to other countries exposing his incredible record of successful actions. Included were those bold actions taken during the recession which held up a lot of business leaders and in spite of it he came out unscathed winning and with more profits for his enterprises.