Most of the time when a company gets a buyout from an investor who is known for buying and flipping damaged firms for profit, and is faced with a negative rating from the BBB it’s a sign that dissolution and liquidation may not be far down the line, but that is not the case with Goettl and is not your regular investment entrepreneur. The difference is that Goettl has not only recovered from the dark times it had suffered in recent years, to the tune of 20 Million in revenue in 2014, but is on the verge of a major operational expansion and a return to a previous name that had become synonymous with quality and high standards so greatly that it was a household mainstay for those in the greater Las Vegas area. Another major difference is that Goodrich has a connection to Goettl that is much more than the company’s owner, for him is personal, deeply personal.
Goettl Air conditioning started out in 1939 in the Las Vegas area and became a popular choice for servicing of HVAC systems due to their high standards and expert professionalism. The company grew over the next few decades until the economic downturn and staffing changes brought about by retirements of the original employees led to an unfortunate decision to move to Arizona. Things didn’t get much better over the next couple of years and in December 2012 the firm was purchased in whole by Goodrich.
Goodrich is a man who is more than familiar with the HVAC business, his father was a HVAC technician and he has fond memories of growing up and helping his dad, often holding the flashlight when his father would have to go out on night calls to meet a customer’s needs. He has bought, sold and repaired more than 20 air conditioning companies over his career and made a fortune doing it, but with Goettl things are a little different. See when young Goodrich was helping his dad all those years ago it was a Goettl uniform that he was wearing.
Since Goodrich’s arrival on the scene Goettl AC which had been stunted by over rapid growth, a loss of more than 1/3 of its workforce and a senior staff that were not concerned with the health of the company as much as they were in their own paychecks has seen a rapid turnaround, and now in a signal to the return to the standards of quality and professionalism that the company had always stood for, Ken Goodrich has decided to turn the company back to its original name of Goettl Good Guys Air Conditioning Repairmen, citing that the decision to change it upon acquisition was not one that he would do again in hindsight.
New installation procedures have been initiated, standards for quality control have been put in place, and staff have been carefully curated to weed out the chaff including the company’s president. Among other terminations included the general manager, the service manager, and the operations manager, along with 17 others who had been described as “cronies” of the senior management, and bring in new recruits that are among the best technicians available for hiring, many right out of school. Now the company has 84 full-time staffers and operates a fleet of 58 vehicles, all of which are top of the line.
Company CEO and former owner Dan Burke was retained and has been assisting in the positive transition of the firm under the hand of Goodrich. Every major department has been revamped, streamlined and modernized all with quality and customer satisfaction in mind. Everything from IT to scheduling to QA checks on fished jobs old and new has been reimagined and has helped drive a new sense of moral and personal pride in the company among the employees.
Goettl Air conditioning, soon to be known once more as Goettl Good Guys Air Conditioning Repairmen has been serving customers in Arizona and Las Vegas for more than 75 years. It has been a standard bearer for the industry in the region and despite hard times has found a way back. It takes good people to turn around a company that has lost its focus, and that’s what Goettl has, great people. It’s safe to say also that with Ken Goodrich at the helm, driven by a passion for the industry and the desire to ensure that the name of a company that meant so much to his father is elevated once more, it will be around for many more generations.