Adam Goldenberg – The Co-Founder and CEO at TechStyle (Previously Referred As JustFab)

Adam Jack Goldenberg business attitude and spirit for internet marketing were evident from early childhood. At just 16 years, Goldenberg formed Gamer’s Alliance Inc., a marketing network for gaming sites. The company which was established in 1997 was later bought in 1999 by Intermix Media, the parent organization of MySpace.


Goldenberg joined hands with Intermix Media as the Vice President of Strategic Planning before he was promoted at age 20 and became the Chief Operating Officer, and was the youngest COO of an organization traded publicly. In 2005, Intermix Media was bought by News Corp for over $650 million.


While planning for a better way of launching new companies in the current marketplace, Goldenberg joined hands with Don Ressler and formed Intelligent Beauty Inc, a belief reflection of Goldenberg in bringing the best minds together in the sector to accomplish extraordinary outcomes.


TechStyle previously known as JustFab is a fashion retailer for an online subscription that trades in a wide variety of handbags, shoes, denim, and jewelry. The organization provides a personalized shopping experienced according to the fashion preferences of members. It is the parent portfolio group of five internet subscription service bands such as Fabletics, ShoeDazzle, FabKids, and JustFabs.


The monthly VIP membership program offers fashion clients with the reach of hottest handbags, shoes and celebrity stylists. The celebrity stylists of the company review the individual style of every JustFab before searching via different styles of recommendations according to fashion preferences and personal style. Every item is $39.95 and shipping is provided for free.


As the name implies, TechStyle is a combination of fashion and technology. It is the parent organization of fast-growing and successful brands. The company utilizes proprietary technology, vertical integration, and personalization to establish a winning mixture of subscription e-Commerce with brick-and-mortar retail.


The focus on technology comes naturally to Adam Goldenberg, the co-Founder, and co-CEO of the organization who has been a perennial entrepreneur from the age of 15. While explaining how the company applies technology, Goldenberg added that; they don’t view technology as a service or product to empower the organization, but they take it as part of their products dissimilar with other agencies.


On technology products, Goldenberg insisted that they had tested over 30,000 different digital ads and different website configurations to optimize the metrics. In TechStyle, there is no clash between technology and culture. The organization has a program called Rise that sorts clients seeking for traditional commodities.

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