For many years, workout gear for women has always been complicated. Women had to always choose between functionality, like the flexibility of the gear, its toughness, and durability versus the aesthetics of the equipment. Well, it’s understandable, if you’re going to the gym and work out as hard as you can, you should go in there pumped up with motivation and what better way to motivate yourself than by wearing a cool, badass but still feminine gear? The problem is that since the advent of female workout gear, women had to sacrifice functionality for looks and vice versa. This year, that changes.
With the combined effort of Don Ressler and Adam Goldenberg, women now have the chance to go to the gym with full confidence with how they look and also with how they can move around with their gear. Together, Don Ressler and Adam co-founded Fabletics, and its aim is not just to provide women with aesthetic and function workout gear, its purpose is also to make their workout gear, affordable. Because we all know that high-quality workout gear, regardless of whether they are for women or men, mostly are expensive. And maybe that is understandable, Don and Adam also know that putting together a gear that is good looking, comfortable, functioning well, and affordable, is very difficult.
Enter actress-model Kate Hudson. Their predicaments changed by making her the face of the brand. One of the challenges that Don and Adam’s company faced was how to effectively target a female group for their product. But Kate Hudson proved to be so much more than a model. She showed her passion by being able to interact well with the customers. Her appealing face, confidence, and congeniality were also a great boost for the brand. Until this day, Kate Hudson at 38 is still one of the most famous celebrities in the fitness word, and that makes her a great ambassadress for women’s workout gear.
Another challenge that Adam and Don faced of course was the funding, but they overcame it with a simple solution, simplicity. They realized that women’s workout gear didn’t have to be complicated to function well, and in most cases, simple ones are the ones that function the best.
Today, Fabletics is one of the leading brands in women’s activewear, and Don and Adam couldn’t be happier with the fruits of their hard work. Not only did they have a successful company, but they also created an economy of high quality but affordable sportswear for women.