Luiz Carlos Trabuco Bradesco is the current CEO of Bradesco, one of the largest banks in Brazil. The Brazil-born chairman has worked for Bradesco for 40 years now. Unlike other bank executives who studied economics, engineering, administration, accounting and finance, Trabuco studied Philosophy at the University of Sao Paulo. He then went on to study Socio-psychology at the School of Sociology and Politics of Sao Paulo. Read more about Trabuco Bradesco at globo.com.
He began his career at the bank’s Marilia’s branch in 1969 when he was only 18. He then moved to Sao Paulo in 1971. While in San Paulo, his career path slowly rose to higher levels. He became the Bradesco ‘s marketing director in 1984 and served as president of the bank’s private pension company and as an executive director between 1992 and 1998. In 2003, Trabuco Bradesco was appointed the president of the insurance company. During this time, from 1999 to 2005, he served as a member of the board of directors. He was also the chairman of the Bradesco Seguros Group from 2003 to 2009. Read this article about Trabuco Bradesco at Estadao.
In 2009, Trabuco Bradesco was elected the Chief Executive Officer of Bradesco Bank, the country’s second-largest bank. His productivity at Bradesco’s Insurance Group in 2003 significantly contributed to him being elected president. When he served as the insurance company president, the company doubled up in size and became the best in Latin America with a market share of 25 per cent. The insurer group share rose to approximately 35 per cent net income. This increase was almost 10 points higher compared to when Luiz Trabuco took over in 2003.
Trabuco Bradesco is said to be committed to his work and extends his working hours through business dinners. In 2006 and 2007, he received the Insurance Person of the Year award. In 2009, he was listed among the most influential Brazilians and in 2015 in the finance category, he was named the Entrepreneur of the Year. Ideally, having worked at Bradesco for long enough, Trabuco is set to take the bank to higher levels. It is no doubt that his professionalism, persistence and wisdom have seen him grow his career.