Category Archives: Business

Thriving Partnerships; Sweet Green Restaurant

Sweet Green a restaurant chain that serves simple and seasoned healthy food, started in 2007 and was founded by three George Town university undergraduate students.

The three Nicolas Jammet, Nathaniel Ru and Jonathan Neman while at George Town University in Washington Dc found it difficult to find healthy food in fun and simple places, and that’s how sweet Green Started.

Sweet Green currently boast of 71 stores operating across the united states, California.Illinois, Massachusetts. New York, Pennsylvania, Virgin, and Columbia.The company has around 1700 employees and headed by Nathaniel Ru as the CEO.

Nathaniel who together with his friends never envisioned being in an institutional environment, graduated with a degree in Finance, is highly driven, disciplined and very strategic.


Sweet Green doesn’t market its self only as a place to buy food, but as why company. The restaurant believes in the authenticity of everything including their food.

The food dressing is made every day afresh with products received every morning, and their open Kitchen model enables their customers to see than hear about it. When opening in a new area, they are keen to source their food from farmers around and will meet the farmers before even getting to know the landlord.

They focus on what farmers are growing. Health, fresh and local is the restaurant synonym.


Sweet green strives to sell their products in a personalized and consistent manner to each of its clients. The chain restaurant incorporates information technology into their business as 30% of their business is done through their app or website.

The food photography in the app and the website is high class giving their clients a more visual experience.


The management including the CEO Ru are keen on management strategy and to be able to interact with their customers they send out their corporate staff to work in the restaurants at least five times in a year. Read more; Nathaniel Ru | LinkedIn

They don’t have a headquarters, and the Co-CEOS have homes in different areas to help grow the restaurant nationally.

The team

The Co-CEOS are keen on relationships and believe in working together. They are keen on their employees and if an employee leaves they are concerned about why and how to make it better.

They have partnered with chefs who have brought in value-add by using scraps plants part to make salads. Nathaniel and friends  believe in treating people right from the farmers, to the community around and the workers.


The restaurant has received funding from venture capital funding totaling to around 95million to date, and are backed by investors like Steve Casey, Danny Meyer and Daniel Boulud an indication of the sustainability of the business.

Social Activities

The restaurant organizes various activities bring together the community around. One of the festivals is the sweet life which is a sweet green food and music festival that helps celebrate music, food and the community around.

It brings the company passion and purpose and includes a performance by talented musicians.

Learn more about Nathaniel Ru:

Aesthetics and Effectiveness with Don Ressler

For many years, workout gear for women has always been complicated. Women had to always choose between functionality, like the flexibility of the gear, its toughness, and durability versus the aesthetics of the equipment. Well, it’s understandable, if you’re going to the gym and work out as hard as you can, you should go in there pumped up with motivation and what better way to motivate yourself than by wearing a cool, badass but still feminine gear? The problem is that since the advent of female workout gear, women had to sacrifice functionality for looks and vice versa. This year, that changes.


With the combined effort of Don Ressler and Adam Goldenberg, women now have the chance to go to the gym with full confidence with how they look and also with how they can move around with their gear. Together, Don Ressler and Adam co-founded Fabletics, and its aim is not just to provide women with aesthetic and function workout gear, its purpose is also to make their workout gear, affordable. Because we all know that high-quality workout gear, regardless of whether they are for women or men, mostly are expensive. And maybe that is understandable, Don and Adam also know that putting together a gear that is good looking, comfortable, functioning well, and affordable, is very difficult.


Enter actress-model Kate Hudson. Their predicaments changed by making her the face of the brand. One of the challenges that Don and Adam’s company faced was how to effectively target a female group for their product. But Kate Hudson proved to be so much more than a model. She showed her passion by being able to interact well with the customers. Her appealing face, confidence, and congeniality were also a great boost for the brand. Until this day, Kate Hudson at 38 is still one of the most famous celebrities in the fitness word, and that makes her a great ambassadress for women’s workout gear.


Another challenge that Adam and Don faced of course was the funding, but they overcame it with a simple solution, simplicity. They realized that women’s workout gear didn’t have to be complicated to function well, and in most cases, simple ones are the ones that function the best.


Today, Fabletics is one of the leading brands in women’s activewear, and Don and Adam couldn’t be happier with the fruits of their hard work. Not only did they have a successful company, but they also created an economy of high quality but affordable sportswear for women.

Don Ressler and Adam Goldenberg Open Minds About Technology and Fashion

One of the common signs of progress is the ideas and mindsets that come with it. For example, the ideas about fashion and technology are changing thanks to Adam Goldenberg and Don Ressler. They have met while working at Intermix and have started brands like Intelligent Beauty and most recently TechStyle, which is the company where technology and fashion meet like no other. While TechStyle is very similar to other silicon valley start ups in appearance, the attention paid to fashion is one thing that is very noticeable. They are bringing forth a lot of changes in the industry one area at a time.


Don Ressler and Adam Goldenberg are especially passionate about women’s fashion. For one thing, there is a wider range in designs for women’s fashion than with men’s fashion. Therefore, they want to see how far they can take it. At the same time, they want to make sure that they are bringing forth products that their customers want as opposed to just going off the wall just for kicks. This has brought forth some unique designs that fit well for different body types. The first step they have taken with fashion is to talk to the customers.


With this focus on the customers, they have brought their company to higher levels of success. They have also made sure that they are socially responsible as a company. They have taken on different issues such as sustainability and workplace environment. It is very common for fashion companies to try to cut costs with questionable measures. Don Ressler and Adam Goldenberg try to avoid these measures and take on a more reasonable and ethical approach which is the use of paid membership. This sets TechStyle above many other fashion companies and makes them more popular than fast fashion companies.


Don Ressler and Adam Goldenberg are very careful with the image that they present to customers. They make sure that the customers are satisfied with the products. They also do everything they can to expand their business so that they will reach as many people as they can in the fashion industry.

Co-Founders Don Ressler and Adam Goldenberg Redefining the Fashion Industry

Don Ressler and Adam Goldenberg need no introduction. These two brains are the architects behind the popular fashion brands Fabletics and JustFab. Don and Adam paths crossed after the two entrepreneurs sold their businesses to Intermix Media. Mr. Adam was an owner of an advertising site for gaming companies whereas Mr. Don Ressler had a fitness-inspired site that helped raise money to start fashion businesses. After meeting through Intermix Media the two decided to incorporate motivation into fashion and their amazing ideas has led to a number of successful ventures.


Since clothing is an integral part of people’s life, the two entrepreneurs sought to make the shopping process less painful and taxing. Despite having different filters in websites, Don and Adam still saw the need to help people easily spot their favorite wears. Through this, the two were able to come up with a platform that focused on a number of key criteria hence helping people readily find their clothes online.


This idea later led to the birth of a bigger and better idea which was shelved in TechStyle. TechStyle which will later evolve to JustFab as we have it today is known for specialized styling service that sees customers enjoy the amazing expert stylist picks that are personal to their needs. With a small monthly subscription, a customer will be able to get personalized and expertly picked cloth designs. Apart from the excellent concept behind this idea, JustFab was able to grow and gain popularity among many thanks to excellent advertisements and promotions that was being offered by Don and Adam. The advertisement that showed women of all size fit into designer wear encouraged women regardless of their size, age, religion or shape to order for their clothes at affordable costs.


With an enormous idea as this, JustFab needed an equally good amount of money to fund their idea. This was not much of a hassle as the firm was able to obtain financial loan amounting to $33 million from venture capitalists Matrix Partners. This loan would see the firm strengthen its operations. The other loan that JustFab was able to acquire was to a tune of $76 million which helped it expand its operations to other markets.


Currently JustFab is located in El Segundo, CA. The choice of the company’s headquarters has everything to do with the operations of the firm. According to Don, California is an idea location as it communicates the fun activities that their fashion brand is known for.

Don Ressler & Adam Goldenberg: Transforming Lives through Apparel

Don Ressler is a prominent innovator and entrepreneur who has founded several successful ventures including Alena Media, FitnessHaven, and Intelligent Beauty. He is the current co-CEO of TechStyle Group and is in charge of the company’s customer experience, talent, as well as vision.


Adam Goldenberg is a serial entrepreneur who started creating online businesses at the age of 13. When he was 17, he started MySpace, the parent company of Intermix. Currently, Adam is the co-CEO of TechStyle and is in charge of internal systems, data, margins, and marketing.


Don Ressler and Adam Goldenberg founded TechStyle Fashion Group in 2010. They two met at Intermix where they were colleagues. They became friends and founded their first e-commerce company, Intelligent Beauty, in 2006. Adam and Ressler created other brands, and while working together, they had an inspiration to transform the clothing shopping experience. Motivated by the current demand for stylish and personalized clothes, they decided to specialize in clothing.


TechStyle was initially known as JustFab Inc. It is an online membership-based apparel company that deals with shoes, jewellery, denim, and handbags. TechStyle is the parent company of other great online brands such as Fabletics, FabKids, JustFab, and ShoeDazzle.

While operating under its former name, JustFab, TechStyle received $33 million in funding from Matrix Partners, a U.S. Venture Capital Company in 2011. In the subsequent year, the business received additional funding of $76 million from Rho Ventures, Intelligent Beauty, Matrix Partners, and Technology Crossover Ventures. The additional funding was used to expand the company’s operations to the United Kingdom, Germany, and Canada.


After the company expanded to serve international clients, Don and Adam decided to move the headquarters of the company to El Segundo, California. The position was chosen due to its proximity to infrastructure such as international airport as well as luxurious beaches. The office also offered many rooms for physical and product expansion. Additionally, El Segundo had great potential for marketing and online sales platform that was quite unexplored.


Techstyle Fashion Group is an all-inclusive brand. Recently, the company launched an all-size apparel campaign and men’s line. Techstyle has collaborated with celebrities such as Avril Lavigne, a singer and songwriter as well as YouTube Beauty experts, Elle and Blair Fowler. The co-founders of Techstyle Fashion Group are devoted to social responsibility. Their focus is not exclusively based on running a massive investment and making a fortune. They are committed to improving lives through their apparel.

Adam Goldenberg & Don Ressler Providing Uncompromising Leadership to Techstyle Fashion Group

Adam Goldenberg and Don Ressler are the co-founders of Techstyle Fashion Group, one of the largest marketing and business development firms in the fashion industry. The company owns and manages FabKids, Fabletics, Shoe Dazzle, and other such brands. The company has a strong foothold in the fashion market of the Europe, and it continues to dazzle its customers with high-quality products at the most affordable prices. Along with Adam Goldenberg and Don Ressler, Kate Hudson is also one of the co-founders of Techstyle Fashion Group, which was earlier known as JustFab.


Adam Goldenberg and Don Ressler have been recognized for their entrepreneurial ventures together as well. Before starting Techstyle Fashion Group, they began Intelligent Beauty, which is what briefed them about the prospects in the beauty and fashion industry. Their interest in the fashion industry led them to conduct a deep research, which resulted in the idea of creating an athleisure brand. It is how Fabletics came to be. Fabletics is amongst the top athleisure brands in the world with one of the biggest inventories as well as clientele. The company is relatively younger to other businesses in the market but has been doing consistent business since it opened in 2013.


Adam Goldenberg and Don Ressler has focused on data drove marketing strategies that have ensured that they can make decisions that are backed by considerable evidence. The data they collect by integrating technology at every layer of their business has helped them understand what the likings of the customers are, what the customers are looking for, how the business can move forward consistently, and what are the new concepts that can be introduced for higher profits. Don Ressler and Adam Goldenberg has been known as one of the most successful serial entrepreneurs in the United States, and their venture together in the form of Techstyle Fashion Group has been quite successful.


As a customer centric brand, Fabletics of Techstyle Fashion Group has been able to increase its subscription to over a million paid subscribers. It is one of the primary sources of income for the company and with the reverse showroom engineering business model implemented successfully by Don Ressler and Adam Goldenberg, the company is expected to have massive vertical growth in the time to come. Even larger companies like Amazon are having a tough time containing Fabletics, which has grown two hundred percent in size and revenue since it was launched in the year 2013.

Becoming All Inclusive Is Important To Don Ressler For A Number Of Reasons

The Fabletics brand has been one of the major areas of growth for the JustFab group of fashion related companies, so much so that the business model of JustFab has now changed to include brick and mortar stores for the range of athletic clothing produced under the leadership of actress Kate Hudson. Don Ressler is often seen as the force driving the brand onward to success as Kate Hudson acts as the marketing face of the brand she helped establish alongside Don Ressler, Adam Goldenberg, and Oliver Hudson.


Don Ressler is well known for making an impact in terms of developing brands with huge levels of investment, including more than $250 million for the many different brands created under the JustFab name; Ressler has become known for working closely with Matrix Partners venture capital company who supplied over $30 million in funds in 2011 and added to this at regular intervals over recent years. One of the major reasons for the high level of funding Ressler has been able to generate is the strength of the business plan set out for each brand and the all inclusive nature of the JustFab range begun in 2016.


Interviews with Don Ressler see the Online retail specialist admitting that he had little knowledge of the female fashion world when he developed the first brand in the JustFab range; Kimora Lee Simmons has acted as the President of the company to make sure the creative vision of the JustFab brand matches its lofty business goals. Being all inclusive to subscription members of all sizes is something the owners of JustFab and its many lines believe is important as they have come to realize all people should have the chance to feel good about themselves regardless of their size or shape.


A major part of the drive to become inclusive to people of all sizes has come from the success of the Fabletics brand that has grown in just three years to include six physical locations by the end of 2016. Inspiring a healthier lifestyle is something both Don Ressler and Kate Hudson are hoping to do and believe feeling good in healthier clothing can be a catalyst for those hoping to live a healthier lifestyle.

Adam Goldenberg could have Dressed one of the Unicorns you know.

Hitting the headline today in business news is Adam Goldenberg co- CEO and Co-founder of Techstyle fashion group and JustFab. It is worth noting that companies need a focused leader, the beauty and fashion industry is doing everything in its capacity to maximize sales and profits. However, the likes of Adam take chances when they have them.


Being an entrepreneur, Adam started his career journey at the age of 17. Further, in April 1999 Goldenberg having built his first company Gamer’s Alliance in its second year after its birth, he sold it to Intermix Media where he was named to serve in the position of Chief Operating Officer. Adam who is a close business associate with Don Ressler decided to form an e-commerce brand incubator the Intelligent Beauty in 2006.


After four years of working together with Ressler it the incubator platform led to the formation of Techstyle. Adam founded JustFab in 2010. Currently, it is a leading fashion subscription online site. From sources following metrics drive at the firm, JustFab has experienced growth raising $55 million funding and acquiring shoe discover services from Shoe Dazzle.


As a leader Adam works by watching the number he works with, therefore from that, he can notice shortcomings and fix as soon as possible, Thought that other founders should embrace. Taking customers feedback helps Adam improve merchandising decisions and products. As a measure to get feedback, there is a team dedicated to understanding the firm,s members.


With the fast changing trends in fashion and beauty industry. E-commerce is a tool that enhances profits. With the need of integrating new systems into businesses, entrepreneurs have to stay on a float. Formation of Techstyle meant that, for Adam and Ressler to be able to reach out to their client across borders Techstyle would provide them with what they need.


Today Techstyle is building high-value fashion brands internationally, patterning with other brands like the Fabletics, Fabkids, and ShoeDazzle. Serving over 4 million active members selling of labels has been uniquely combined technology, mixed media, and membership to their firm. Based in greater Los Angeles are, members from other countries receive celebrity treatment on receiving customized selections. It is evident that Adam and Ressler are focused on changing the way women pick out fashion in the world

We say that we never know what tomorrow brings little did Adam know that at his age of 17 he had started a journey around the world. I think Adam just dresses my neighbor.

Adam Goldenberg – The Co-Founder and CEO at TechStyle (Previously Referred As JustFab)

Adam Jack Goldenberg business attitude and spirit for internet marketing were evident from early childhood. At just 16 years, Goldenberg formed Gamer’s Alliance Inc., a marketing network for gaming sites. The company which was established in 1997 was later bought in 1999 by Intermix Media, the parent organization of MySpace.


Goldenberg joined hands with Intermix Media as the Vice President of Strategic Planning before he was promoted at age 20 and became the Chief Operating Officer, and was the youngest COO of an organization traded publicly. In 2005, Intermix Media was bought by News Corp for over $650 million.


While planning for a better way of launching new companies in the current marketplace, Goldenberg joined hands with Don Ressler and formed Intelligent Beauty Inc, a belief reflection of Goldenberg in bringing the best minds together in the sector to accomplish extraordinary outcomes.


TechStyle previously known as JustFab is a fashion retailer for an online subscription that trades in a wide variety of handbags, shoes, denim, and jewelry. The organization provides a personalized shopping experienced according to the fashion preferences of members. It is the parent portfolio group of five internet subscription service bands such as Fabletics, ShoeDazzle, FabKids, and JustFabs.


The monthly VIP membership program offers fashion clients with the reach of hottest handbags, shoes and celebrity stylists. The celebrity stylists of the company review the individual style of every JustFab before searching via different styles of recommendations according to fashion preferences and personal style. Every item is $39.95 and shipping is provided for free.


As the name implies, TechStyle is a combination of fashion and technology. It is the parent organization of fast-growing and successful brands. The company utilizes proprietary technology, vertical integration, and personalization to establish a winning mixture of subscription e-Commerce with brick-and-mortar retail.


The focus on technology comes naturally to Adam Goldenberg, the co-Founder, and co-CEO of the organization who has been a perennial entrepreneur from the age of 15. While explaining how the company applies technology, Goldenberg added that; they don’t view technology as a service or product to empower the organization, but they take it as part of their products dissimilar with other agencies.


On technology products, Goldenberg insisted that they had tested over 30,000 different digital ads and different website configurations to optimize the metrics. In TechStyle, there is no clash between technology and culture. The organization has a program called Rise that sorts clients seeking for traditional commodities.

Sweetgreen’s Success Story: Upstaging Competition with Unique Salad Recipes

With the first restaurant opening its doors to clients in 2007, Sweetgreen has grown in leaps and bounds to become a leader in the organic and healthy salad niche market leader. Founded by three classmates with a strong background in information technology, Sweetgreen has adopted a unique operation and management approach that has seen it expand into a high-end 40-locations salad chain. Throughout their numerous casual-themed salad bars, which are spread in various strategic cities including Los Angeles and New York among others, Sweetgreen has adopted the use of technology and unique management approach. Up to 30 percent of all transactions of the salad chain are conducted using technology. Their clients have the option of downloading and using their mobile application or visiting the company’s website.


Founded by Nathaniel Dru, Nicolas Jammet and Jonathan Neman in Georgetown, Sweetgreen has developed into a strong brand with strong financial backing from several investors including Danny Meyer and Steve Case. The salad chain specializes in healthy salads prepared from organically grown and locally sourced ingredients. The former Georgetown University classmates have also adopted unique management approach. They are co-chief executive officers of the salad chain. In a bid to expand the company’s brand nationally while also staying close to their clients, the former classmates has adopted a bicoastal management approach. With no headquarters, the trio moves from the different locations while also shutting down their corporate office five times a year to work directly with the clients across the various restaurant locations. Learn more:


Nathaniel Ru’s Profile


Nathaniel Ru is a first generation immigrant. His parents were business owners, which was critical in inspiring his successful venture into business in the hospitality industry. Between 2003 and 2007, Mr. Ru studied for his Bachelor of Science degree at Georgetown University’s McDonough School of Business where he specialized in Finance. He is also a serial investor with several investments in various industries. In 2016, he invested up to $3 million in LOLA as seed money. This is in addition to the $10 million he invested in Bond Street as Series A investment and $1.2 million in EatPops as an angel investment in 2015. In 213, he also made a personal investment of $1.2 million in MeUndies. Learn more:


At Sweetgreen, which he cofounded with his two classmates in 2007, Mr. Ru heads the creative department as the creative director. He also played a key role in the expansion of the Sweetgreen’s brand to include Sweetlife Festival, which is an annual event that includes food and music launched in 2010. He is also a principal at SWTLF Ventures.

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