In an article from InStyle, EOS held a special sale on four different packs of their lip balm products. The occasion was for Amazon Prime Day as consumers could get the sweet mint pack for just $7 dollars with the other three packs at just $8. At the original price, the packs would cost $10 each.
The discounted packs were available in flavors such as Strawberry Sorbet, Sweet Mint, Vanilla Bean, and Raspberry. According to the article, a fun fact is that model Emily Ratajkowski uses their lip balm products and approves them.
An article from Fast Company describes how EOS has successfully changed the image of chapstick and even more, so, reinvented it. The lip balm products can now be found in many retail stores and are supported by some famous celebrities such as Miley Cyrus, Kim Kardashian, and even model Emily Ratajkowski.
The brand stands for Evolution of Smooth as they worked to create a line of lip balm products that were unlike any other brand. In the end, it worked as they created a $250 million dollar company with a lot of upside. The lip balm products are known for the unique packaging and spherical shape that can be applied easily to the lips filled with essential vitamins and organic ingredients. EOS then got the company off the ground by having it supported by beauty bloggers and millennial women.
A growing league of young women are very interested in becoming entrepreneurs. Certainly, they would like to take control of their life and become their own boss. The goal is to have a successful and thriving business that people envy. Well, those young women should definitely take a look at Lime Crime Cosmetics. The founder of Lime Crime Cosmetics is Doe Deere. This young CEO was born in Russia and raised in New York. Doe Deere had a dream and a mission. Her dream was to start her own successful business. Her mission was to inform the world that cosmetics were more than tools to cover up imperfections.
The Lime Crime Venture
Lime Crime has been around for several years. During that time their dramatic makeup has made a very positive impact on the beauty market. They first started in 2008. That was the year that founding CEO, Doe Deere, put her dream in motion. The idea driving her was to create a beautiful and magical line of makeup products that demonstrated to people that makeup was not about covering up imperfections. Makeup was about creativity and freedom of expression. This woman entrepreneur created a truly original line of cosmetics and achieved success on her very own terms. Doe Deere is also a proud supporter of other women entrepreneurs. She speaks frequently on the subject and is involved with programs that mentor young female entrepreneurs.
Lime Crime Creativity
Certainly, the Lime Crime Cosmetics company is very unique. Their line of vibrant and very bold colors captures the imagination. Their makeup is for the bold at heart and free spirits. In an interview, the founder of Lime Crime remarked that the idea for makeup began in her fashion stage. She was always attracted to very bold, creative, and wild colors.
What Excites Doe Deere
Doe Deere finds creativity and inspiration around her daily. However, she is very excited about one trend that is taking over entrepreneurship. She is excited about the fact that the majority of people are starting e-commerce business sites and leaving the brick and mortar world behind. The CEO finds e-commerce very advantageous for the new entrepreneur. In fact, Lime Crime’s success proved that women were likely to buy cosmetics off the Internet, if they were presently correctly.
Doe Deere is looking forward to the future. In the future, Doe Deere plans to continue her successful career with Lime Crime along with her husband and partner Mark beside her.