It’s a partnership that was needed as Impossible Foods meets the overwhelming demand for their plant-based burger. They continued to see issues with getting their meat to their suppliers as their production capacity continued to fill up. It was time for Impossible Foods to start looking for a distributor that could handle it all. Sheetal Shah, from Impossible, states that the business was a bit picky when looking for their distributor. They wanted to make a sound decision and land with an organization that knew a thing or two in the meat industry. That being said, they’ve partnered with the meat distribution conglomerate OSI Group.
OSI Group hails from Chicago where their main headquarters is located. They are famously known as the distributor for the popular hamburger chain, McDonalds. They’ve made a pledge to Impossible Foods to share their knowledge and help them meet a demand that continues to climb. With a more health conscious world, Impossible Foods has invented a product that has consumers wanting more. OSI Group will be right there as they’ve upgraded their equipment to take on the exciting product. Their spokesperson states they are thrilled to be working with such an innovative start-up company that has shaken up the market. To OSI Group from Chicago, it’s a precedent time in history.
Impossible Foods will also work with OSI to create even more plant-based products consumers can devour. They know they need a distributor that can bring them up to a production level that moves their product. The plant-based burger appeared early this year on the market. Shortly after, they joined forces with OSI to help with demand. The distributor is located in 17 countries and has 65 facilities moving other meat products. Impossible helps the organization stay on track with food that sustainable regarding production.
As of today, Impossible Foods reports it has tripled their production on a weekly basis. It’s the best so far as they catch up with the consumer need at various grocery and restaurants such as Burger King. They are the latest fast food giant to implement the plant-based meat for their whopper.
For More info: www.creativefoodseurope.eu/osi-group