Fashion and fitness often do not fall hand and hand, but Herbalife- a popular supplement, self-improvement, and sports brand- is set out to change that. Partnered up with the Fashion Institue of Design & Merchandising, Herbalife is challenging students to think outside of the box and to combine their brand with fashion to create a whole new brand of fitness-friendly clothing.
Established in 2004, Herbalife is a self-improvement focused supplement brand that gives you everything you need to look and feel great while being your best self. This state of mind will be encompassed into the clothing brand, created by students bu the FIDM.
The FIDM has hosted competitions like this one before. In the past, the school partnered up with other global brands for a similar contest; to incorporate the vision and culture of that brand into clothing. Herbalife is different, however, as this is the first business of its kind that the school has decided to work with.
Students are being challenged as teams to each create a line that they believe represents Herbalife. Each student will have their individual design judged, as well as their team’s creation as a whole. The students will not go into this blindly: they will start off the challenge by incorporating market research into their proposed lines. What do millennials want? What clothing items will sell? These things and more will be factored into the final product.
Herbalife is a global wide brand that has reach all over the world. With their new fitness clothing brand, this reach can be expanded and hopefully, more people will be able to join the Herbalife family.
Keep an eye out for the winning designs and the new Herbalife fitness clothing brand! You won’t want to miss your favorite brand as it is partnered with fashion.
Tons of water bottle companies exist today and they are all vying for a way to stand out amongst the others. Many factors go into what makes water good quality and it is becoming increasingly important to consumers to know exactly where their water is from. Waiakea water based out of Hawaii is one of those companies that is using creativity and responsible sourcing to promote their water to consumers.
Waiakea was formed in 2012 when owner Ryan Emmons claimed, I discovered my family had access to one of the most naturally healthy, pure, and sustainable water sources in the world,” The water comes from the Mauna Loa volcano on the Big Island of Hawaii, and is naturally filtered through thousands of feet of porous volcanic rock. The water is rich in electrolytes like sodium, potassium, magnesium, and calcium to name a few of the volcanic water benefits your body will receive.
To make this company sound even more dreamy, they have an incredible commitment to sustainability. The water is sourced from an aquifer with a 1.4 billion gallon recharge rate and their facility is 33% powered by renewable energy. The type of plastic used to make their bottles is BPA free and is one of the first in the world to be certified as carbon neutral. This plastic also uses 85% less energy to manufacture and reduces carbon emissions by more than 90%, compared to that of regular water bottles. In addition to their already fully recyclable bottles, the company will introduce the world’s first biodegradable water bottle this year.
Waiakea not only cares for the earth, but for the people inhabiting it. The Hawaii volcanic water company donates some of its proceeds to local community projects and non-profit organizations. They also have partnered with Pump Aid, an organization dedicated to providing clean water to people in rural Africa. To date, they have successfully provided 1.35 million with access to clean and safe drinking water.
If you drink bottled water, switching over to Waiakea Water may be a switch that could save the world.