In an article from InStyle, EOS held a special sale on four different packs of their lip balm products. The occasion was for Amazon Prime Day as consumers could get the sweet mint pack for just $7 dollars with the other three packs at just $8. At the original price, the packs would cost $10 each.
The discounted packs were available in flavors such as Strawberry Sorbet, Sweet Mint, Vanilla Bean, and Raspberry. According to the article, a fun fact is that model Emily Ratajkowski uses their lip balm products and approves them.
An article from Fast Company describes how EOS has successfully changed the image of chapstick and even more, so, reinvented it. The lip balm products can now be found in many retail stores and are supported by some famous celebrities such as Miley Cyrus, Kim Kardashian, and even model Emily Ratajkowski.
The brand stands for Evolution of Smooth as they worked to create a line of lip balm products that were unlike any other brand. In the end, it worked as they created a $250 million dollar company with a lot of upside. The lip balm products are known for the unique packaging and spherical shape that can be applied easily to the lips filled with essential vitamins and organic ingredients. EOS then got the company off the ground by having it supported by beauty bloggers and millennial women.