Category Archives: Media Group CEO

Eduardo Sirotsky Melzer and the Mauricio Sirotsky Sobrinho Foundation

Eduardo Sirotsky Melzer, better known by his nickname “Duda,” is a Brazilian entrepreneur making his mark on the business world. His business specialty is in media. RBS Group is the main company where he serves as CEO and Chairman of the board of directors. e.Bricks Digital is the digital media component which was founded a few years ago by Duda. This company provides venture capital funding opportunities to companies who are successful but need to establish a business online. The criteria are rather stringent and the company must meet numerous requirements to be considered for funding or a private equity interest.

Giving his all, Duda Melzer went to college in Brazil for his bachelor’s degree. He earned a degree in business administration and then advanced to graduate school. His MBA was earned from Harvard University, an institution he has kept ties with over the years. His business philosophy is centered on his family being the major part of his business. He has won many awards for his leadership skills and unique style that embraces the culture of family enterprise.

With many awards and a tight schedule, Eduardo Sirotsky Melzer still makes time to contribute to helping the community. His family has run a charity named after his grandfather who started RBS Group. The Mauricio Sirotsky Sobrinho Foundation has been around for over 35 years. The group aims to work with government and the public to raise social awareness for issues affecting the youth in Brazil.

In an article on Dino, the foundation has many successful campaigns over the years. The most successful of these campaigns was called “Love is the Best Inheritance.” Not only does Duda Melzer take the time to help his family, but others families’ as well. Promoting social responsibility and sustainability aren’t just things Duda uses to pad his resume; they’re actions that are seen throughout Brazil.

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