FreedomPop is a US mobile operator that offers free mobile service to users. After a small one time setup fee, users can have 200 voice minutes, 200 texts and 200 MB of data on their smart phone. Budget minded mobile phone users in the UK can now take advantage of FreedomPop since the mobile operator’s arrival across the pond and into the UK.
As originally reported on The Telegraph (See link below), FreedomPop is a Mobile Virtual Network Operator (MVNO). This means that they do not own any cell towers or infrastructure. They purchase bandwidth from another network and provide that to customers. FreedomPop will cut costs by sending as much traffic as it can over wifi networks. If customers require more than the basic free package provides, they can purchase additional packages ranging from £4.99 to £16.99 per month. These extra packages is where FreedomPop will be making money.
FreedomPop will be competing with other budget mobile providers such as TalkTalk and Tesco Mobile. They estimate that 50,000 UK subscribers will bring them “Out of the red” and into profit. Compare this to the 250,000 Britons that have expressed interest prior to launch in the UK and things look promising for the expanding company. FreedomPop may even have to initially cap subscriptions to ensure that it can keep up with growth.
Although the option to sign up with FreedomPop via street retailers is in the works, customers can currently only sign up online at http://uk.freedompop.com. Users can purchase phones and check coverage on the web site as well.