Don Ressler and Adam Goldenberg need no introduction. These two brains are the architects behind the popular fashion brands Fabletics and JustFab. Don and Adam paths crossed after the two entrepreneurs sold their businesses to Intermix Media. Mr. Adam was an owner of an advertising site for gaming companies whereas Mr. Don Ressler had a fitness-inspired site that helped raise money to start fashion businesses. After meeting through Intermix Media the two decided to incorporate motivation into fashion and their amazing ideas has led to a number of successful ventures.
Since clothing is an integral part of people’s life, the two entrepreneurs sought to make the shopping process less painful and taxing. Despite having different filters in websites, Don and Adam still saw the need to help people easily spot their favorite wears. Through this, the two were able to come up with a platform that focused on a number of key criteria hence helping people readily find their clothes online.
This idea later led to the birth of a bigger and better idea which was shelved in TechStyle. TechStyle which will later evolve to JustFab as we have it today is known for specialized styling service that sees customers enjoy the amazing expert stylist picks that are personal to their needs. With a small monthly subscription, a customer will be able to get personalized and expertly picked cloth designs. Apart from the excellent concept behind this idea, JustFab was able to grow and gain popularity among many thanks to excellent advertisements and promotions that was being offered by Don and Adam. The advertisement that showed women of all size fit into designer wear encouraged women regardless of their size, age, religion or shape to order for their clothes at affordable costs.
With an enormous idea as this, JustFab needed an equally good amount of money to fund their idea. This was not much of a hassle as the firm was able to obtain financial loan amounting to $33 million from venture capitalists Matrix Partners. This loan would see the firm strengthen its operations. The other loan that JustFab was able to acquire was to a tune of $76 million which helped it expand its operations to other markets.
Currently JustFab is located in El Segundo, CA. The choice of the company’s headquarters has everything to do with the operations of the firm. According to Don, California is an idea location as it communicates the fun activities that their fashion brand is known for.