L’Oreal global brand president Dan Bethelmy-Rada is considered to be one of the best in product marketing. At only 40 years of age, Dan Bethelmy-Rada is also the youngest DMI General Manager working for a larger company such as L’Oreal. Dan Bethelmy-Rada would build his career throughout his 15-year run with L’Oreal Paris and Garnier Brands. Dan Bethelmy-Rada continues to be one of the most innovative and forward-thinking minds in the industry. We recently sat down with Dan Bethelmy-Rada to learn more about his career and how he’s made such a positive impact in the world of marketing and beauty.
What led you to the beauty industry?
Dan Bethelmy-Rada attributes much of his creativity to his early life when he frequently traveled the world. Dan Bethelmy-Rada would move with his family from Venezuela to the United States and across the pond to Paris. He states that this was a huge factor in understanding that every culture around the world has a different standard of “beauty.” In addition to his travels, Dan also gives praise to his study abroad program (AFS-USA) where he was able to realize that one can create a career within the beauty industry.
What does a typical day look like to you?
Dan states that no day for him is “typical” and his days are often filled with meeting after meeting and the occasional fire that needs to be put out. However, everything does have a purpose for it. He further states that his most productive days come when he and his team are able to go over a list of ideas and products and simply brainstorm.
What is one trend that excites you?
Dan comments how although social media marketing is widely known, companies around the globe have yet to tap into its full potential. He goes on to say that his team is always fighting to be at the forefront of this technology and how it is optimized to deliver the best possible product for consumers.