Don Ressler & Adam Goldenberg: Transforming Lives through Apparel

Don Ressler is a prominent innovator and entrepreneur who has founded several successful ventures including Alena Media, FitnessHaven, and Intelligent Beauty. He is the current co-CEO of TechStyle Group and is in charge of the company’s customer experience, talent, as well as vision.


Adam Goldenberg is a serial entrepreneur who started creating online businesses at the age of 13. When he was 17, he started MySpace, the parent company of Intermix. Currently, Adam is the co-CEO of TechStyle and is in charge of internal systems, data, margins, and marketing.


Don Ressler and Adam Goldenberg founded TechStyle Fashion Group in 2010. They two met at Intermix where they were colleagues. They became friends and founded their first e-commerce company, Intelligent Beauty, in 2006. Adam and Ressler created other brands, and while working together, they had an inspiration to transform the clothing shopping experience. Motivated by the current demand for stylish and personalized clothes, they decided to specialize in clothing.


TechStyle was initially known as JustFab Inc. It is an online membership-based apparel company that deals with shoes, jewellery, denim, and handbags. TechStyle is the parent company of other great online brands such as Fabletics, FabKids, JustFab, and ShoeDazzle.

While operating under its former name, JustFab, TechStyle received $33 million in funding from Matrix Partners, a U.S. Venture Capital Company in 2011. In the subsequent year, the business received additional funding of $76 million from Rho Ventures, Intelligent Beauty, Matrix Partners, and Technology Crossover Ventures. The additional funding was used to expand the company’s operations to the United Kingdom, Germany, and Canada.


After the company expanded to serve international clients, Don and Adam decided to move the headquarters of the company to El Segundo, California. The position was chosen due to its proximity to infrastructure such as international airport as well as luxurious beaches. The office also offered many rooms for physical and product expansion. Additionally, El Segundo had great potential for marketing and online sales platform that was quite unexplored.


Techstyle Fashion Group is an all-inclusive brand. Recently, the company launched an all-size apparel campaign and men’s line. Techstyle has collaborated with celebrities such as Avril Lavigne, a singer and songwriter as well as YouTube Beauty experts, Elle and Blair Fowler. The co-founders of Techstyle Fashion Group are devoted to social responsibility. Their focus is not exclusively based on running a massive investment and making a fortune. They are committed to improving lives through their apparel.

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