One of the common signs of progress is the ideas and mindsets that come with it. For example, the ideas about fashion and technology are changing thanks to Adam Goldenberg and Don Ressler. They have met while working at Intermix and have started brands like Intelligent Beauty and most recently TechStyle, which is the company where technology and fashion meet like no other. While TechStyle is very similar to other silicon valley start ups in appearance, the attention paid to fashion is one thing that is very noticeable. They are bringing forth a lot of changes in the industry one area at a time.
Don Ressler and Adam Goldenberg are especially passionate about women’s fashion. For one thing, there is a wider range in designs for women’s fashion than with men’s fashion. Therefore, they want to see how far they can take it. At the same time, they want to make sure that they are bringing forth products that their customers want as opposed to just going off the wall just for kicks. This has brought forth some unique designs that fit well for different body types. The first step they have taken with fashion is to talk to the customers.
With this focus on the customers, they have brought their company to higher levels of success. They have also made sure that they are socially responsible as a company. They have taken on different issues such as sustainability and workplace environment. It is very common for fashion companies to try to cut costs with questionable measures. Don Ressler and Adam Goldenberg try to avoid these measures and take on a more reasonable and ethical approach which is the use of paid membership. This sets TechStyle above many other fashion companies and makes them more popular than fast fashion companies.
Don Ressler and Adam Goldenberg are very careful with the image that they present to customers. They make sure that the customers are satisfied with the products. They also do everything they can to expand their business so that they will reach as many people as they can in the fashion industry. http://www.entrepreneur.wiki/Adam_Goldenberg