Ed techs are abundant in today’s market. The price for ed techs is on the rise. From the low in 2016, ed techs are expected to fall a little short of the 1.5 billion dollar mark. Edtechs like Nearpod and ClassDojo are making gains due to their funding and innovation edge. What makes educational tech stand out?
Teachers are the ideal audience to reach. They are the ones using it and the ones who make the decisions regarding whether or not to buy or implement the product. The tech must have certain aspects to it to make it successful. The biggest factor in any ed tech’s success is does it help solve a problem the teachers face. Parent teacher communication outside the sporadic conference is an issue, which is why Class Dojo has met with such success. It helps build a culture of communication and community within the classroom. The app allows for class wide announcements, student and parent specific messages, and sharing of classroom moments are just some of the features available.
ClassDojo is used in 2 out of 3 schools, and it creates a community from fostering parent and teacher relationships beyond the conference. Since it is so widely used, it is tested by the actual users and has been found effective through real classroom use. Tested and proven are two factors teachers look for, because they want to use their very little time wisely. A free app, ClassDojo, has found great success through word of mouth, which has helped venture funding.
The last major feature for any ed tech app is how the teachers will use it and how they will receive support for it. Class Dojo has the supports in plan to help teachers implement it effectively. It helps teachers to learn the features in order to effectively use the product to create a culture of communication.