Empiricus is a publishing company in Brazil that takes great pride in their independence when it comes to their ability to bring valuable financial information to the citizens of Brazil. Empiricus does this in the way of providing digital newsletters, harnessing the power of Salesforce’s Marketing Cloud to reach out to potential subscribers.
Investing in the stock market is not as popular in Brazil as it is in some other countries. For an example of widespread investing among a nation’s citizens, one need only to look to the United States where over half the population is invested in stocks. In Brazil, however, only 1 million citizens are currently investing in the stock market.
Empiricus is confident that they can help turn this around by not only encouraging Brazilians to invest, but also by making current investors more informed about where their money is going. By providing citizens with up-to-date and accurate financial information, Empiricus is helping to make having knowledge in the realm of finance not exclusive to the wealthy.
This has already managed to make Empiricus extremely valuable to many that have made poor investment choices in the past by listening solely to bank managers in what to do with their finances. Click Here to learn more.
Studies have shown that Empiricus Research’s strategies for getting people in Brazil to invest have been successful thus far. Before knowing about Empiricus Research, it has been found that only 35 percent of subscribers had had any of their money invested in stocks. Now, that number has increased to a dramatic 60 percent (as of 2018). See Related Link to learn more.
With continued growth in their subscriber base expected, Empiricus can see far beyond their current 350,000 subscribers. They see a future where being an investor will be a commonality among the people of Brazil along with feeling in control of one’s own financial destiny.
Source article: https://pt.wikipedia.org/wiki/Empiricus