Flavio Maluf is the grandson of Salim Maluf: the entrepreneur who in 1951 bought Brazil’s largest sawmill and started harvesting Eucalyptus trees for sale around the world. Europeans saw this wood as exotic, and so many hundreds of tons of the wood were shipped overseas during the 1960’s. Eucalyptus trees can be found around the world, from Australia to South America. Their oils have healing properties that are used in medicines for treating low blood pressure of diabetics,and calming nerve pains as well. In commercial applications, they are used moreso as a non-toxic alternative in paints and varnishes which is what the Malufs have done with their company “Eucatex.” Read more about Flavio at terra.com
Eucatex was actually the first company to approach The Home Depot back in 2001 and sell sustainably harvested wood to their chain of 2,000 stores nationwide in America. But right now the battle is more in the minds and hearts of the people than it is with introducing the benefits of tree. For if people can be informed to care about the planet, then they will be much more likely to spread word of mouth about an environmentally friendly company which doing its part to create jobs that will last for many lifetimes.
Eucatex is also working with the government to create jobs right now. By participating with them and relocating their operations to the areas which are deemed more in need of jobs, the company is in return offered tax incentives which help the bottom line more for them. Currently these areas seem to more toward the western edge of the Amazon, where over-forresting and illegal clearcutting is a huge issue for the country and the world. Many global advocacy groups have been involved with keeping the Amazon free of poachers and clear cutters for decades on end.