Sweetgreen’s Success Story: Upstaging Competition with Unique Salad Recipes

With the first restaurant opening its doors to clients in 2007, Sweetgreen has grown in leaps and bounds to become a leader in the organic and healthy salad niche market leader. Founded by three classmates with a strong background in information technology, Sweetgreen has adopted a unique operation and management approach that has seen it expand into a high-end 40-locations salad chain. Throughout their numerous casual-themed salad bars, which are spread in various strategic cities including Los Angeles and New York among others, Sweetgreen has adopted the use of technology and unique management approach. Up to 30 percent of all transactions of the salad chain are conducted using technology. Their clients have the option of downloading and using their mobile application or visiting the company’s website.

 

Founded by Nathaniel Dru, Nicolas Jammet and Jonathan Neman in Georgetown, Sweetgreen has developed into a strong brand with strong financial backing from several investors including Danny Meyer and Steve Case. The salad chain specializes in healthy salads prepared from organically grown and locally sourced ingredients. The former Georgetown University classmates have also adopted unique management approach. They are co-chief executive officers of the salad chain. In a bid to expand the company’s brand nationally while also staying close to their clients, the former classmates has adopted a bicoastal management approach. With no headquarters, the trio moves from the different locations while also shutting down their corporate office five times a year to work directly with the clients across the various restaurant locations. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

 

Nathaniel Ru’s Profile

 

Nathaniel Ru is a first generation immigrant. His parents were business owners, which was critical in inspiring his successful venture into business in the hospitality industry. Between 2003 and 2007, Mr. Ru studied for his Bachelor of Science degree at Georgetown University’s McDonough School of Business where he specialized in Finance. He is also a serial investor with several investments in various industries. In 2016, he invested up to $3 million in LOLA as seed money. This is in addition to the $10 million he invested in Bond Street as Series A investment and $1.2 million in EatPops as an angel investment in 2015. In 213, he also made a personal investment of $1.2 million in MeUndies. Learn more: https://about.me/nathanielru

 

At Sweetgreen, which he cofounded with his two classmates in 2007, Mr. Ru heads the creative department as the creative director. He also played a key role in the expansion of the Sweetgreen’s brand to include Sweetlife Festival, which is an annual event that includes food and music launched in 2010. He is also a principal at SWTLF Ventures.

Learn more:  http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

 

 

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