A significant number of consumers are moving away from the beef patties in their burgers to something made of plants. The search for an alternative comes from people who want to move away from consuming meat entirely and those concerned with the future of the environment. Impossible Foods has risen quickly to the top of this niche market, but in order to produce as much as the demand calls for they’ll have to rely on the OSI Group for help.
Otto Kolschowsky left Germany for Oak Park, Illinois. Along with his family, he started a small butcher business in 1909. Otto & Sons was a known quantity in the area by 1955, that’s how they came to the attention of McDonald’s. They remained the business’s sole meat supplier for decades, and as a result they grew into the international corporation known as the OSI Group.
Both companies are aware that consumers are apprehensive to change, but the Impossible Burger is doing something for the food industry and people are responding. There are a few reasons to explain popularity.
After debuting three years ago, the Impossible Burger was updated to meet several design standards. Firstly, this all plant Patty had to come close to looking, feeling, and tasting as though it were made of beef. They made that possible, making this product more appealing to people other than vegetarians and vegans.
Next, the Impossible Burger needed to be nutritious. Impossible Foods wanted to match the calorie count, fat content, and grams of protein found in a typical beef patty. What they round up with was a patty that had less fat, fewer calories, and much more protein. Compare the impossible Burger to a beef patty, the plant-based option is the more nutritious one.
Finally, there are environmental concerns. Processing livestock to get ground beef means spending 75% more water, occupying 95% more land, and producing 87% more carbon emissions than the Impossible Burger.
All of this accounts for a more ethical, nutritious, and ecologically sound alternative to what’s typically found at fast food restaurants.
So, how does the OSI Group factor into all of this?
Well Impossible Foods operates a pair of processing sites in California, they’re ambitious itinerary means they need more sites. The OSI Group will be there to assist in production, making sure their products are available in 17,000 restaurants in the coming months.