The Nestle Purina PetCare brought Beneful on the market around 2001. This product has dry and wet dog food. Also, many dog treats. In 2012 it was named the fourth largest dog food brand, netting the company around $1.5 billion yearly.
Beneful was introduced for nutrition for man’s best friend. Just looking at it, with all the eye catching ingredients, which includes carrots, beans and peas, definitely will be appreciated by dogs of all sizes. The company said the term “Beneful” means full of goodness.
In that same year the company did a television commercial making $300 millions in profit. The company soon upgraded the factory in St. Joseph, Missouri. The reason for this was to produce more wet food.
Beneful has a few different dog food products. One such meal is the IncrediBites, this is in a stay fresh package. It resembles a small kibble, mostly smaller dogs go head over heels for.
The wet food was develop with flavors that you can actually see. Your dogs will no doubt love you for it. These are made in twenty varieties. The ingredients are beef,chicken,lamb and pork. They are made either thinly slices or big chunks for bigger dogs. These are placed in a plastic reusable container.
Then you have the delicious Baked Delights. In tempted flavors such as bacon, cheese, bacon and peanut butter. Show me a dog that doesn’t like snacking. This is made in shortbread or a crispy cracker. These are all erupting with mouthwatering flavors. Your best friend will no doubt love you more. All these products have antioxidants and omega
Also, there is a dry dog food made solely from soy, this takes the place of beef, to supplement the protein.
This products is not exclusive to the United States only. In 2011 Beneful did a series of television ads in Austria. This included a high pitched noise, that was only heard by dogs. This was done to evoke a reaction from the dogs. In Germany the smell of dog food was released. Again, to get a reaction.
In the subways of New York, virtual billboards were placed, so that the passenger can interact in a game of fetch. The dogs on the screen will follow along and try to engage a person in a game of fetch. This was so popular, that billboards were placed in Chicago, Los Angeles, Atlanta and St. Louis.
The main agenda for this company is to make sure that the dogs are healthy and satisfied. This product can be found in all grocery stores or pet shops.