Honey Birdette launches US e-commerce and plans rapid UK retail roll-out-article recap
Honey Birdette which is an Australian firm that deals in Lingerie has had a milestone by launching a US e-commerce site. The company is also planning to increase their stores in the UK from three to 40 stores. They intend to reach this milestone by the time 2018 ends.
The company was founded in 2006 by Eloise Monaghan in Brisbane. What motivated them to open the online platform was the increase of online sales by more than 374%. They platform is meant to create better customer experience. The deliveries will be more efficient and faster. They platform will also ensure that there is an increase in the range of products that the customers can access from the site. The returns will be easier while using the platform.
Since opening its first store outside of Australia last year, Honey Birdette has plans to increase it number of stores in London. This is in addition to the 55 stores that the company has in Australia and other locations in Europe.
About Honey Birdette
The company began in 2006 by two friends who were motivated by not being able to find Lingerie and other accessories. Their main goal was to add a sense of sensuality into the bedroom. This they strived to achieve by providing both lingerie and other bedroom toys.
Inside their stores, they strive to provide the best customer experience. The environment inside the boutiques is very serene with very appealing décor. The customers are also served with champagne inside the stores. They want their customers to create an experience inside the bedroom with the accessories that they sell. They stock very elegant perfumes, massage candles, leather crops, cuffs and many other toys that are meant to enhance the bedroom experience.
Find more information on Honey Birdette follow them on Facebook.