The Influencer Market by Steve Lenard

Steve Lenards reports about Kanye West impact on Adidas Boost Success which has resulted in the rise of Puma in collaboration with puma which shows how powerful influencer market can be. This has been more evident everywhere when a celebrity endorses a certain product with the aid of the rising social media and also the cost of partnering with a celebrity to be your brand marketer. Such deals have enabled all players to be able to work on maximizing on the strategy of getting sphere of influence

Lenard talks about a market where we have big influencers which is commonly known as influencer market. This kind of market was more dominant in the year 2018 where it was believed to be more scrutinized and most of the time being more controversial than it has been the case in the previous year’s curtesy of privacy transgressions and issues that were able to doge Facebook and other players. Brands and other influencer agencies must focus on several key trends as the year 2019 begins if they are determined to succeed it this competitive and fast growing business sector.

According to Lenard one of market players Facebook 2018 was the year when it spent so much, Twitter spent 2018 getting rid of an endless fake accounts being generated, while YouTube which is owned by google had issues to do with its privacy terms and conditions, but also snapchat was not left behind for its running closely of cash and street credit.

But in the recent times Steve Lenard highlights that the market has continued to spread with the number of campaigns launched in support of influencer doubling in a time frame of one year a finding that was derived from CreatorIQ, which is a data analysis company that monitors campaigns comprising of 5 million worldwide creators.

In conclusion the influencer market has increased greatly as demonstrated by Steve Lenard talks about a market where we have big influencers which is commonly known as influencer market. This kind of market was more dominant in the year 2018 where it was believed to be more scrutinized and most of the time being more controversial than it has been the case in the previous year’s curtesy of privacy transgressions and issues that were able to doge Facebook and other players. Brands and other influencer agencies must focus on several key trends as the year 2019 begins if they are determined to succeed it this competitive and fast growing business sector.

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