The Swift Rise of Kevin Plank’s Under Armour Company

Kevin Plank has proven to be a businessperson of his own. He has brought out another angle of conducting business and the spirit one needs to have as a determined businessperson. Having sold rose flowers to lovers, especially on Valentine’s day and T-shirts to those who attended concerts, plank decided to launch a company that produces sportswear. He started a company called Under Armour in 1996, and for the past 23 years, it has accorded him great glory in the business world. The idea of beginning Under Armour was preconceived by Kevin Plank when he was playing football. He felt like being too heavy and sweaty in the shirts that they wore while playing and decided to come up with t-shirts whose material could always remain dry and light. After assessing several cloth materials, Kevin chose microfibers that make women’s undergarments.

He withdrew all his savings of $40,000 to produce a prototype of the T-shirt, which was skin tight and had the openings on the diaphragm. Plank gave the t-shirts to his former teammates who played in them and became so happy that they made them feel cool and light. They promoted it to other teams who came to purchase them. In that year, 1996, he made sales of $17,000. In 1997, after several people had used the t-shirts, most of them proposed that Kevin Plank make them warm. He went back o the drawing board and came up with two products called ColdGear and AllSeasonGear. The t-shirts here were long-sleeved and warm, which made the users happy.

Kevin Plank moved the company to Baltimore in 1998, where his friend connected him to a costume designer to supply the products for movie actors in a move to feature in the NFL. He won the deal and provided all the costumes that the fictional Miami Sharks wore in the movie. He also put an advert in ESPN magazine at the cost of $25,000, which attracted 8,000 responses and shot the sales up to $800,000. The brand became so popular, and the sales increased hugely to $5,000,000. Later, in 2001, the company was now the official supplier of NFL outfits and other companies like MLB. Under Armour became so famous that it even increased the stock price. They also added other items like shoes for athletes, moisture-wicking men’s underwear, women’s sports bras, and umbrellas. The company profits, as at the close of business of 2018, stood at $3.5 billion.

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