Sweet Green a restaurant chain that serves simple and seasoned healthy food, started in 2007 and was founded by three George Town university undergraduate students.
The three Nicolas Jammet, Nathaniel Ru and Jonathan Neman while at George Town University in Washington Dc found it difficult to find healthy food in fun and simple places, and that’s how sweet Green Started.
Sweet Green currently boast of 71 stores operating across the united states, California.Illinois, Massachusetts. New York, Pennsylvania, Virgin, and Columbia.The company has around 1700 employees and headed by Nathaniel Ru as the CEO.
Nathaniel who together with his friends never envisioned being in an institutional environment, graduated with a degree in Finance, is highly driven, disciplined and very strategic.
Sweet Green doesn’t market its self only as a place to buy food, but as why company. The restaurant believes in the authenticity of everything including their food.
The food dressing is made every day afresh with products received every morning, and their open Kitchen model enables their customers to see than hear about it. When opening in a new area, they are keen to source their food from farmers around and will meet the farmers before even getting to know the landlord.
They focus on what farmers are growing. Health, fresh and local is the restaurant synonym.
Sweet green strives to sell their products in a personalized and consistent manner to each of its clients. The chain restaurant incorporates information technology into their business as 30% of their business is done through their app or website.
The food photography in the app and the website is high class giving their clients a more visual experience.
The management including the CEO Ru are keen on management strategy and to be able to interact with their customers they send out their corporate staff to work in the restaurants at least five times in a year. Read more; Nathaniel Ru | LinkedIn
They don’t have a headquarters, and the Co-CEOS have homes in different areas to help grow the restaurant nationally.
The Co-CEOS are keen on relationships and believe in working together. They are keen on their employees and if an employee leaves they are concerned about why and how to make it better.
They have partnered with chefs who have brought in value-add by using scraps plants part to make salads. Nathaniel and friends believe in treating people right from the farmers, to the community around and the workers.
The restaurant has received funding from venture capital funding totaling to around 95million to date, and are backed by investors like Steve Casey, Danny Meyer and Daniel Boulud an indication of the sustainability of the business.
The restaurant organizes various activities bring together the community around. One of the festivals is the sweet life which is a sweet green food and music festival that helps celebrate music, food and the community around.
It brings the company passion and purpose and includes a performance by talented musicians.
Learn more about Nathaniel Ru: